Tips to Optimize eCommerce Website and Improve its Layout

Did you know that 44% of people purchase online after a deep search on Google?
It will be accurate to say that search engine optimization is key to make any website visible over the internet, engage traffic organically, and win leads or inquiries. But, the more crucial thing is its optimized structure. It’s certainly associated with web development, which should be designed in accordance with the protocols of search engines. If it is so, targeted traffic will be overwhelming. Users will be happy, which eventually scroll up the conversion rate.

How it happens?

Discovering its answer is easy if you know how search engines work. The SEO-friendly websites let search engine bots crawl in seamlessly, index, and understand the content there. Once everything goes on smoothly, the user experience turns out excellent. You can expect it if key elements of the website are SEO-friendly, which makes that the eCommerce architecture is good to go with and makes sales online. It’s possible with the support of a web developer. 

How can a web developer help in optimizing an eCommerce Website? 

Its answer lies in the following eCommerce optimization tips. 

Web optimization is indeed significant if you want to engage overwhelming traffic to your eCommerce website or any other one. With it, your search engine ranking goes up as an optimized website engages customers, which drives more traffic to your website. With it, you see fast page load times, optimize content and images, and ensure smooth functionality across devices. It certainly results in higher engagement and conversions.

For this purpose, you should hire a proficient eCommerce development expert to customize web layout in the frontend or backend. Let’s take a look into it and discover how he or she can help in optimizing it. 

1. URL Structure

A URL is visible in the topmost bar. Its construction is logically done. With the support of a certified marketer, an ecommerce developer uses descriptive, keyword-rich URLs.  These are easy to read, and you see them as a short hyperlink. Both users and search engines understand and recognize a webpage via it. It should include relevant keywords in the URL to improve the chances of ranking for specific queries.

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2. Site Structure and Navigation

The developer with a designer has to plan about how to design a clear and logical site structure. It certainly will have a hierarchy of categories, subcategories, and product pages. To make it easier to jump from one page to another, it’s a must to integrate breadcrumb navigation so that the user experience can be enhanced. Additionally, it helps search engines understand the site’s structure.

3. Mobile Responsiveness

With the introduction of mobile-first indexing, it has become necessary to integrate mobile-responsive design of any website. Also, with the increasing use of mobile devices for online shopping, having a mobile-responsive website is essential. Google prioritizes mobile-friendly websites, and a poor mobile experience can disturb the user’s web journey, and hence, bring down web rankings. So, the layout should be responsive, which needs a developer to minify codes, especially JavaScript and CSS. 

4. Page Load Speed

Google has recently announced its update on Core Web Vitals. It is based on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), which are ultimately connected with a positive user experience. It clearly defines the protocols to follow for laser-fast web loading speed. For this purpose also, an eCommerece developer will be required to optimize website performance. This could also be associated with compressing images, minimizing code, and leveraging caching techniques to improve page load speed.

5. Unique Product Descriptions

Every manufacture provides description of the products. But, this description should be avoided because it can be copied and may have dupes across multiple websites. The developer should integrate unique and engaging descriptions that should have relevant keywords. Integrate links to better search engine ranking, branding, and awareness.  

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6. Optimized Images

This is indeed critical to go ahead with images that take time to upload on any eCommerce store. Here, the web developer should optimize product images by using descriptive file names and adding alt text. This helps search engines recognize and related the content of the images and can drive additional traffic through image search results.

7. User Reviews and Ratings

Last year, a Google update indirectly promoted long review of any product, as it helps users a lot.  It’s a part of user-generated content, which plays a vital role in building trust and credibility. Keep a scope for reviews while developing product pages. It encourages customers to share their views or opinions and hence, sellers can respond to them promptly. Positive feedback is capable of influencing search engine rankings and click-through rates.

8. Rich Snippets and Schema Markup Integration

This is purely a technical aspect. The PHP or ReactJS developer or any other developer should be able to implement structured data markup (schema.org). It is simply because it provides search engines with additional details about your products, such as price, availability, ratings, and reviews. So, rich snippets provide a scope to enhance the visibility of your listings in search results, which certainly increases clicks.

9. Secure Website

Instead of integrating HTTP, the developer should implement HTTPS. It symbolizes that data transmission between the website and users is secure. Google or any search engine considers it ideal and safe. It indicates the website is trustworthy and hence, it passively boosts its ranking.

10. Canonical Tags

Canonical tags are used to deal with dupe content. For this, the web developer should know how to use canonical tags. It helps in avoiding duplicate content issues caused by multiple product variations or similar pages. Integrating canonical tags guides search engines to crawl into and index the preferred version of a page. This is how it helps in consolidating link equity and preventing content dilution.

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11. Analytics Code Integration

Inadequate analytics tracking can limit the ability of an e-store to identify areas for improvement. If so happens, getting into insights is not possible. It is simply because lacking proper insights into user behavior, conversion rates, and bounce rates can make it challenging to make data-driven optimizations. To address this flaw, an eCommerce developer is required to implement robust analytics tools and consistently track key metrics. By doing so, businesses can have valuable information about customer engagement, conversion funnel performance, and the effectiveness of online marketing campaigns. Simply put, it regulates analysis of the data obtained from analytics tracking, allowing to make informed decisions. Besides, the analysis-driven facts help in identifying optimization opportunities to enhance the overall website performance and drive better results.

12. Complex Checkout Process

A complex checkout process can be lengthy and complicated, which often leaves customers frustrated. This bitter experience pushes customers to leave the cart there without checking out. To address this flaw, it is important to simplify the checkout process. For this, the developer should remove unnecessary form fields and minimize the amount of information required from customers. Additionally, he or she can integrate guest checkout options so that the user does not need to create an account for purchases. Businesses can improve conversion rates and increase customer satisfaction if they make this process smooth and hassle-free. A simplified checkout process encourages them to complete their purchases and return with satisfaction.

Conclusion

An SEO-friendly architecture for eStore websites focuses on providing a seamless user experience, optimized content, and adherence to technical best practices. By incorporating core web vitals, considering Google Reviews updates, and implementing the aforementioned strategies, eCommerce websites can improve their visibility, organic traffic, and ultimately, their online sales.